Mulberry Hires Former Celine Accessories Designer as Creative Director

Mulberry has finally replaced it's previous Creative Director Emma Hill, with former Head Accessories Designer of Celine's, Johnny Coca. Mulberry has not made a hit bag since the Alexa, and their newest Cara Delevingne bag is really just recycling the classic Bayswater bag into a backpack, which means its about time they hired a new Creative Director. Their selection in Coca signals that the brand will continue to focus on bag and accessories designs as this is primarily where the profits are being made for the label. Mulberry has also tried to win back it's previous followers by halting future price hikes, which alienated Mulberry fans in the first place. There has been no replacement yet for the company's current CEO as the effort was first made to find a new Creative Director. More changes are expected to come at Mulberry, hopefully for the better resulting in renewed innovative bag designs in the future with the placement of Coca. He will start at Mulberry next year in July 28, 2015.