Proenza Schouler has recently redesigned their ecommerce website and introduces their online shop with more white space. This layout change makes the products easier to navigate and the redesign is consistent with the likes of one the most successful e-tailers Net-a-Porter. The new revamp is along the same strategy for the brand to grow its e-tail by improving it's global presence and social media awareness. Proenza in their most recent Fall 2013 collection allowed customers to also live stream and pre-order the runway bags immediately online once the show was over. Check-out Proenza Schoulers new site for the latest collection of Fall and Spring 2013 bags!
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